Enterprise E-Commerce

I joined the digital technology department of Newell Brands, an enterprise American consumer products company with a portfolio of over 60 iconic global brands, including Graco, Coleman, Oster, Rubbermaid, and Sharpie. Initially, I was assigned to oversee Yankee Candle, the most profitable business, to elevate their online experience, including personalized experiences, the 'Personalized Candle' feature, and the Rewards Program. Later, I joined Odyssey, a project involving legacy brands, to unify our evolving infrastructure and consolidate into a single design system. This involved various innovative projects, including revamping the ELF homepage and the PLP/PDP pages. We also worked on building our design system to scale our design language, continuously striving to serve as a bridge between product teams, developers, and stakeholders to create the best online experience for our consumers.